Wednesday, October 31, 2007

Part 1 - How SMART is Your Goal Setting

Goal Setting - It is about assigning a measurement and set a mark to your objective

In my recent 10 old age of corporate employment in a local conglomerate, I have got involved in many public presentation reappraisal meetings with different type of concerns such as as Banking, Insurance, Hotel, Place Development, Adjustment Management, Manufacturing, Discrete Assembly and Procedure Plants.

It have given me the chances to appreciate the assorted ways of Goal Setting practiced by the chief executive officer of these organizations. And assorted word form of application with the measurements and marks between these organizations. While there are differences in sentiment pertaining to the definitions of Goal Setting as well as measurements and target, this article attempted to sum up some common patterns and observations.

What is end setting?

In an application point of view, a Goal Setting is a procedure to joint an aim of an enterprise or action in the word form of ultimate desired outcome. There are many illustrations of ends put by assorted organizations. Some of them are easily understood while some are ambiguous. Let us analyze the followers end statements:-

  • To ran into gross gross sales target
  • To capture exportation marketplace by 5%
  • To better productiveness to 20,000 units of measurement per man
  • To ran into a sales growing of 10% by fiscal twelvemonth end
  • To ran into a net income of 10% for fiscal twelvemonth 07/08
  • One of the commonly used tools in TQM for end scene is the S.M.A.R.T. concept. It is described advertisement follows:-

    S pecific

    M easurable

    A ttainable

    R ealistic

    T ime-bound

    Specific - It pin-point to a clear statement of an action in the end statement. Let us analyze the above four end statements. Did you see any ill-defined statement of action?

    Measurable - It mentions to some quantifiable result of an action within the end statement. Let us analyze the end statements again.

    Attainable - It is a ambitious statement questioning whether the action can be implemented.

    Realistic - It is a inquiry of whether the mark is a sensible figure to achieve

    Time-bound - This expression for the completion of the action in a clip horizon.

    Let us analyze together which of the five end statement above is a smart goal.

    To ran into gross gross gross sales mark

    There is no quantifiable result attach to this end statement

    To capture exportation marketplace by 5%

    The quantifiable result of the action - capture exportation marketplace is 5% but there is no clip for completion

    To ran into sales growing of 10% by fiscal twelvemonth end

    The quantifiable result of the action - ran into sales growing is 10% and to be attained by fiscal twelvemonth end. But the clip component is given but not specific.

    To ran into a net income of 10% by fiscal twelvemonth 07/08

    The quantifiable result of the action - ran into net income is 10% and to be attained by fiscal twelvemonth 07/08. In this end statement, the net income of 10% looks mensurable but not specific. Why? If I inquire you how much money is 10% profit, can you give a number?

    Do you believe it is smart if I modify the end statement for point 5 as below?

    To ran into a net income of USD10 mil for fiscal twelvemonth 07/08

    The above five end statements are written for the intent to help apprehension of a smart goal. You could have got notice that I did not advert above the "Attainable" and "Realistic" portion of the SMART. Perhaps these two elements of smart are the most problematic elements because we are dealing with future state of the target. Since it is a hereafter state, cipher could affirm it.

    In conclusion, Goal scene is an interesting but hard to get the hang topic. Due to this factor, effort to joint your end as smart and possible so that it can be managed easily without ill-defined elements.

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